@article{Vladi_2014, title={Tourism Development Strategies, SWOT analysis and improvement of Albania’s image.}, volume={3}, url={http://ecsdev.org/ojs/index.php/ejsd/article/view/120}, DOI={10.14207/ejsd.2014.v3n1p167}, abstractNote={<span style="font-family: book antiqua,palatino;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 8pt;">Albania has a range of historical, natural and cultural potentials. The marketing strategies</span></span></span><span style="font-size: 10pt;"><span style="font-size: 10pt;"><br /><span style="font-size: 8pt;">prepared with the aim to create and develop Albania’s tourism and at what stage is the</span><br /><span style="font-size: 8pt;">image of Albania is the subject of this paper. I considered necessary also to conduct a</span><br /><span style="font-size: 8pt;">SWOT analysis on tourism development strategies and communication of Albania as a</span><br /><span style="font-size: 8pt;">tourist destination.</span><br /></span></span></span><p><span style="font-family: book antiqua,palatino;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 8pt;"><em>Keywords</em>: Albania, Tourism Communication, Image Management, Destination Branding,</span><br /></span></span><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 8pt;">Marketing Strategies.</span></span></span></span></p>}, number={1}, journal={European Journal of Sustainable Development}, author={Vladi, Eriketa}, year={2014}, month={Feb.}, pages={167} }