@article{Shehu_Sejfijaj_Morina_Memaj_2022, title={Impact of digital performance in growing businesses (Case study Republic of Kosovo)}, volume={11}, url={http://ecsdev.org/ojs/index.php/ejsd/article/view/1302}, DOI={10.14207/ejsd.2022.v11n1p230}, abstractNote={<p><strong>Purpose:</strong> The aim of this Article is related to the impact that digital performance exerts on development of countries in transition. The data for this article were extracted from a wider survey conducted in the Republic of Kosovo.</p> <p><strong>Methodology: </strong>A large number of factors were analyzed in this paper, with a view of presenting the whole impact of digital performance and importance of business development in continuity. This survey includes businesses and employees. A special focus was made on management of digital transformation, value chains and a strategic aspect which result to be among major factors influencing the business performance The paper includes a methodology of research, research questions and hypotheses, survey data report divided into two sections (viewpoint of company and employees), and a final chapter of the paper relates to the presentation of conclusions and recommendations of the study</p> <p><strong>Findings:</strong> Results of this paper show that there is a positive correlation between digital performance and business growth, however a special impact is made by human resources in establishing and implementing functional strategies, based on market demands and technological development trends.</p> <p>Practical implications: The digital transformation is a MUST for all business types. The Covid 19 situation approve the importance of business digitalization and benefits of this investment.&nbsp;&nbsp;</p> <p><strong>Originality:</strong> The study is conducted with primary and secondary data and all the empirical analysis are original based on the authors’ calculations through econometric models.</p>}, number={1}, journal={European Journal of Sustainable Development}, author={Shehu, Ermira and Sejfijaj, Osman and Morina, Fisnik and Memaj, Fatmir}, year={2022}, month={Feb.}, pages={230} }