The Role of Cultural Dimensions in Sustainable Development Implementation: An Empirical Analysis of Georgian Medium and Large-Sized Enterprises

Abstract

Integrating sustainable practices into business strategies remains complex, particularly in emerging markets such as Georgia. The primary objective of this research is to investigate the relationship between cultural dimensions—collectivism/individualism, Power Distance Index, and sustainable practices in Georgian enterprises.

The study findings revealed that collectivist culture positively affects sustainable practices, particularly in social sustainability, continuous improvement and learning, governance and ethics, and integration and alignment. However, the power distance index did not positively affect sustainable practices within Georgian enterprises.

The findings also present practical implications for managers and practitioners seeking sustainable practices. By understanding how cultural dimensions influence sustainability, decision-makers can develop strategies that align with their organizational culture. This alignment will support the effective integration of sustainable development principles, helping enterprises navigate sustainability challenges while maximizing their positive impact.

Keywords: collectivist culture, individualist culture, power distance culture, sustainable practice, medium and large sized enterprises, Georgian context.