Knowledge Management, Corporate Social Responsibility, and Green Product Competitive Advantage: Empirical Evidence from Transitional Context

Sanela  Golubović Corcione; Milica  Veličković; Aleksandra  Fedajev; Danijela  Voza; Marija  Panić; Raica  Milićević

Knowledge Management, Corporate Social Responsibility, and Green Product Competitive Advantage: Empirical Evidence from Transitional Context

Authors

Sanela Golubović Corcione Sanela Golubović Corcione 1 University Business Academy in Novi Sad, Faculty of Contemporary Arts, Belgrade, Serbia
Milica Veličković Milica Veličković 2 University of Belgrade, Technical Faculty in Bor, Serbia
Aleksandra Fedajev University of Belgrade, Technical Faculty in Bor, Serbia
Danijela Voza Danijela Voza 2 University of Belgrade, Technical Faculty in Bor, Serbia
Marija Panić University of Belgrade, Technical Faculty in Bor, Serbia
Raica Milićević Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia

Abstract

This study examines the relationship between Knowledge Management (KM) activities and green product competitive advantage (GPCA), with particular attention to the mediating role of Corporate Social Responsibility (CSR).

Data were collected using a questionnaire administered to 240 managers working in medium and large organizations. The results suggest that the direct effect of variables Knowledge Acquisition (? = 0.328, p = 0.000) and Knowledge Transfer (? = 0.404, p = 0.000) on GPCA is both positive and statistically significant. In addition, the bootstrapping method confirmed that Knowledge Acquisition and Knowledge Transfer also enhance GPCA through the partial mediation of CSR.

By empirically examining the mediating role of CSR in the relationship between KM practices and GPCA, study extends the knowledge-based view by highlighting the mechanisms through which intangible resources are transformed into sustainable competitive benefits.

Keywords: knowledge management, CSR, green product competitive advantage, transition economy distribution

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Published

2026-06-01

How to Cite

Golubović Corcione, S. ., Veličković, M. ., Fedajev, A. ., Voza, D. ., Panić, M. ., & Milićević, R. . (2026). Knowledge Management, Corporate Social Responsibility, and Green Product Competitive Advantage: Empirical Evidence from Transitional Context. European Journal of Sustainable Development, 15(2), 407. Retrieved from https://ecsdev.org/ojs/index.php/ejsd/article/view/1993