The Assessment of Companies and Organizations That Have Outstanding Results in the Field of Sustainability

Abstract

Some multinational companies have obtained great results in the field of environmental protection, their business model being worldwide recognised. There is a permanent concern to promote sustainable policies, their efforts being unanimously appreciated. We will start our analysis from the results of an international survey, assuming that in order to develop a strategy to increase the efficiency of communication in the field of environmental protection we should establish what the ingredients of a successful recipe are, in terms of sustainability. In this paper we will also analyse the views of experts on companies that are considered being able to integrate sustainable development into their business strategy, as well as on NGOs that contribute most to positive advancement of the sustainability agenda. We will see that some companies or organizations are perceived as being leaders of these rankings, years in row, but there are also newcomers, a sign that there is a constant focus on this goal.