Marketing Activities of Extractive Industry Enterprises in Ukraine in Overcoming the Consequences of the Corona Crisis

Alona  Tanasiichuk; Svitlana  Kovalchuk; Vitalii  Nianko; Ruslan  Boiko; Sergii  Drazhnitsya; Yulia  Holovchuk

doi:10.14207/ejsd.2022.v11n1p147

Authors

Alona Tanasiichuk Department of Marketing and Advertising, Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, Ukraine
Svitlana Kovalchuk Department of Marketing and Trade Entrepreneurship, KhmelnytskyÑ– National University, Ukraine
Vitalii Nianko Department of Marketing and Commercial Business KhmelnytskyÑ– National University, Vice-rector for academic affairs, Candidate of Economic Sciences, Associate Professor, University of Economics and Entrepreneurship, Khmelnytskyi city, Ukraine
Ruslan Boiko Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Ukraine
Sergii Drazhnitsya Department of Marketing and trading entrepreneurship Khmelnytskyi National University, KHNU, Ukraine
Yulia Holovchuk Department of Marketing and Advertising, Vinnytsia Institute of Trade and Economics of Kyiv National University of Trade and Economics, Ukraine

DOI:

https://doi.org/10.14207/ejsd.2022.v11n1p147

Keywords:

international activities, conditions of overcoming the consequences of coronocrisis, assessments of convergence indicators of international markets, expert assessment of convergence indicators of international markets in conditions of overcoming the consequences of coronocrisis, As a result of this assessment, four international convergent markets and the existence of convergent conditions for sale are identified

Abstract

The study evaluated the state of international activities of extractive industry enterprises of Ukraine in the conditions of overcoming the consequences of corona crisis. The system of indicators to assess the effectiveness of their marketing activities in conditions caused by the pandemic coronavirus COVID-19 was developed. The evaluation system proposed in the study includes the analysis of indicators of production volume of the main types of extractive industry products, the dynamics of kaolin mining volumes in Ukraine and the dynamics of sales volumes of extractive industry products by Ukrainian enterprises on international markets. Also the structure of sales volumes of extractive industry products by Ukrainian enterprises on international markets was determined. An important stage of the proposed research methodology is the assessment of indicators of convergence of international markets in the conditions of overcoming the consequences of corona crisis. In the process of the study a comprehensive assessment of the convergence of Ukrainian enterprises of extractive industry in the conditions of overcoming the consequences of corona crisis was carried out. The approach is based on the application of ranks summation method for rating international markets by the system of dynamic indicators. The results of the study made it possible to determine the marketing attractiveness of markets of Belgium, Canada, Netherlands, Bangladesh, Hong Kong China, Pakistan for the activities of domestic enterprises of extractive industry at them, and assess their convergence. The last stage of the research was an expert assessment of convergence indicators of international markets in the conditions of overcoming the consequences of the coronocrisis. As a result of such assessment four international convergent markets were identified - Belgium, Canada, the Netherlands, Hong Kong, which demonstrate favorable conditions for doing business at them, and which indicates the existence of convergent conditions for domestic mining companies to sell the commodity group "2507 Kaolin and other kaolin clays" at the markets".

Marketing Activities of Extractive Industry Enterprises in Ukraine in Overcoming the Consequences of the Corona Crisis

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