Basic Tools and Frameworks for Analyzing and Understanding Competitiveness Within the Industry.
country, industry or a firm is an argument and a basic element for the development of
policies, strategies and adaptation to strategic changes. The purpose of this paper is to
review the existing frameworks for analysing and understanding competitiveness and
especially their application within an industry. In order that, this initiative to study and
measure the attractiveness of the industry, to develop and find the proper
implementation, it is necessary to build the field and infrastructure through which it will be
possible to understand and measure indicators such as attractiveness, rivalry among firms,
competitive position in the industry and the strategic choices. Based on this review, it is
given the way in which each industry can be studied and, above all, to test the extent of
application of the model and the theory of Porter in the Albanian business environment.
Key words: competitivenes, industry, strategy, Porter`s forces