Influence of Structural Processes in the Economy of Ukraine on Marketing and Logistical Processes of Domestic Enterprises

Authors

  • Alona Tanasiichuk Doctor of Economics Sciences, Professor of the Department of Marketing and Advertising, Vinnytsia Trade and Economics Institute, KNUTE, Ukraine
  • Svitlana Kovalchuk Doctor of Economics, Professor, Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Ukraine
  • Galyna Otlyvanska DsC in Economics, Associate Professor, Economics of Enterprise and Corporate Management Department, State University of Intellectual Technologies and Communications, SUITT, Ukraine
  • Zinaida Andrushkevych Doctor of Philosophy (PhD), Associate Professor, Department of Marketing and Trade Entrepreneurship, Khmelnytsky National University, Ukraine
  • Kateryna Sokoliuk Candidate of Economic Sciences, Senior Lecturer of the Department of Marketing, Entrepreneurship and Trade Odessa National Academy of Food Technologies, Ukraine

DOI:

https://doi.org/10.14207/ejsd.2021.v10n2p187

Keywords:

agricultural complex, agricultural products, share of agricultural products in world exports, annual increase in the country imports, indicators of structural statistics, marketing processes, logistical processes

Abstract

The article covers the study of structural processes in the economy of Ukraine, transformations in the agribusiness in accordance with current trends in the development of the market of agricultural products, which have a significant impact on marketing and logistical processes of domestic enterprises and shape the need of agricultural enterprises to expand trade relations with foreign countries. The article explores the structural processes in the economy of Ukraine over the period 2017-2019, transformations in the agricultural business in accordance with current trends in the development of the market of agricultural products. The domestic market of agricultural products by commodity groups "10 Cereal and puls crops", "15 Fats and oils" are explored on the basis of analysis of the indicators of structural statistics of agricultural production, sales and consumption of agricultural products, characteristics of export-import operations of domestic agribusiness enterprises. It is determined that structural transformations in agribusiness have a significant impact on the marketing and logistical processes of domestic enterprises and shape the need of agricultural enterprises to expand trade relations with foreign countries.  It is substantiated that in 2020 domestic agricultural enterprises would have to work to expand exports to different countries around the world.  However, owing to recent turmoils of international markets by the crisis caused by the coronavirus pandemic, large stocks of agricultural products of the commodity groups "10 Cereal and puls crops" and "15 Fats and oils" have emerged at the warehouses of domestic enterprises, so we believe that such situation requires the improvement of marketing and logistical management of their business activities.

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Published

2021-06-01

How to Cite

Tanasiichuk, A. ., Kovalchuk, S. ., Otlyvanska, G. ., Andrushkevych, Z. ., & Sokoliuk, K. . (2021). Influence of Structural Processes in the Economy of Ukraine on Marketing and Logistical Processes of Domestic Enterprises. European Journal of Sustainable Development, 10(2), 187. https://doi.org/10.14207/ejsd.2021.v10n2p187

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Articles