Customer Satisfaction Measurement and Analysis Using Six Sigma in Telecom Sector of Pakistan

Abstract

Six Sigma has been considered as a powerful business strategy that employs a well structured continuous improvementmethodology to reduce process variability and waste within the business processes along with an effective application of statistical tools andtechniques. The objective of the study measures the customer satisfaction in Telecom sector of Khyber Pakhtoonkhawa (KPK) province ofPakistan by using the six sigma methodology. The study further elaborates a mixture of tools and techniques within the Six Sigmamethodologies to achieve substantial financial benefits and customers’ satisfaction. The results of Pareto chart shows that there are numberof problems which are facing by the existing customers in the customer service centre i.e., network problems, sim registration problems,billing issues, sim blocking issues, etc.